Bruce Webb is the Director of Aviation Education and Community Outreach for Airbus Helicopters. He believes that the key to improving aviation safety is through a better understanding of human behaviour. He came to Airbus (Eurocopter) in 1999 as a pilot and quickly was promoted to Chief Pilot, a position he held for sixteen years. He stepped down in 2016 to begin this new challenge of promoting safety from a lectern, not a cockpit.